Achieving website accessibility for the disabled is a moral imperative and the Section 508 of the Rehabilitation Act requires U.S. government websites to be accessible, so it is not something to be taken lightly. It is only fair that those who have vision or audio impairments, motor difficulties, experience cognitive or intellectual disabilities, etc. be able to access the same information found on a website as others.
Writing content for websites, blogs, social media, etc. is very different than your traditional print writing. Often times I see people “dump” print content onto their website without thinking about whether it is readable or not by an online audience. They don’t take the time to repurpose their text for the Web, and in doing so they are losing their audience in a “wall of text” that is off-putting. This is sure to increase your bounce rate for that page.
I cannot say this enough: people use social media primarily to be social, not to have products or brands paraded in front of them non-stop. If you own a business that is posting about your products or brand more than 20% of the time on social media, you are driving customers away, plain and simple.