If you meet your target audience’s needs with content your site will receive backlinks. Period.
It is imperative to know your target audience well. Ask yourself, and others, what does my business offer its target audience? Also ask, what does my target audience search for?
You can use tools such as Google, Yelp and Quora. Their search suggestions will provides insight into what your audience searches for. In addition, Medium is a site that provides a perspective into how your audience of potential customers think and what they are looking for.
Another way to research your target audience is through you Google Analytics account. Hopefully you are collecting Google Analytics traffic data on your website. Research your audience by looking through every tab of the Audience feature section. Pay particular attention to the Demographics and Interests tabs to learn more about your audience of customers and potential customers.
Make sure the content of your website helps solves your audience’s problem(s). The best websites have lots of content that aids its audience and a strong plan for regular content additions. Be sure your site is full of, and you are continually producing, high quality articles, infographics, videos, etc. These are the types of sites that get backlinks.
In addition, trust and authority are essential to your success. Develop your own unique voice to stand out from others and become a storyteller when it comes to your brand.
It is essential that you assess what your competitors do (and don’t do) on their websites, especially if they are getting lots of backlinks. Doing this can help you identify “sweet spots” for your content in the same niche, namely the areas where your competitors are not performing well. If they are not fulfilling the audience’s needs by providing a specific type of content, by all means you should fill that gap.
Once you find a model for your site’s content, develop your own unique content approach. It is imperative that you invest the time to create substantial, well-researched content.
- Create content that is at least 800 words long.
- Focus on user intent (this is your priority), not keywords.
- Use long-tail keywords you researched thoroughly throughout your content. It is important for those linking back to your site to link long-tail keyword phrases to second or third-level pages of your site.
- Develop a headline that piques interest and provides value.
- Include appropriate and attractive images to your text content.
Once your site is optimized and your content is published, it’s time to share it. Sharing your content, and nurturing a loyal following on social media are keys to drive traffic, engagement, and conversions.
You need to really know your audience members on each social channel. Take the time it takes to get to know them. And remember, to nurture a following, you need to connect with them on an emotional level. Don’t fake it.
- Register your site in relevant directories and listings.
- Reach out to those in the media, bloggers, and influencers.
- Write guest posts.
Developing a program where bloggers and other online influencers can share reviews and information about your product is a great way to get links.
Try out Clever, it is a popular platform for e-commerce goods. They have a proprietary backend system that allows you to choose the types of influencers you want, including their location and audience.
Quora can set you up as an authority in your industry. Write useful answers to relevant questions and you will quickly build up followers. Then, start placing links that point to your content in your answers and prospects will visit your site.
There are two types of reviews:
- Content reviews: Example includes an online journalist who reviews a product or service.
- User-generated content review sites: Examples include Yelp or Trip Advisor.
Create a list of editorial content and user-generated review sites you want to target. If you find a profile available for your company on these sites, make sure you claim it.
Other sites such as The Wirecutter, Product Hunt, or TrustPilot can help generate referral traffic also.
Additionally, whenever you find reviews of competitor products that are no longer available (dead link) you can then reach out to those sites to recommend one of your own products.
Working with Others in Your Industry
If there are other retailers in your industry that aren’t in direct competition with what you sell, consider creating cross-promotional partnerships to get your product links in front of your target audience.
Internal Link Building
And don’t forget, internal link building efforts shouldn’t be ignored on your own website. Link to second and third level, relevant pages on your website, not your home page, and use keyword phrases in your text links.
All of this will slowly start building links to your site. And remember, you’re not aiming for quantity here — the most helpful links come from relevant and trustworthy websites.