Pen and keyboard

Writing for an Online Audience

Writing content for websites, blogs, social media, etc. is very different than your traditional print writing. Often times I see people “dump” print content onto their website without thinking about whether it is readable or not by an online audience. They don’t take the time to repurpose their text for the Web, and in doing so they are losing their audience in a “wall of text” that is off-putting. This is sure to increase your bounce rate for that page.